GPP Group-

A to Z solution

The pre-launch process is crucial for the future success of a business, and we invest substantial effort to ensure that our team addresses all significant business challenges for companies anticipating a launch in Indonesia.

Leveraging our extensive experience, the pre-launch process is segmented into three main stages, and detailed information can be found in the following section of our proposal.

Phase A

1.Market analysis

Assessing market size, market growth, market saturation, market leaders, structure of the market- secondary research

2. Distributor analysis

·      mass vs premium market: competitors’ analysis, product lines and size of the portfolio analysis

·      online vs. offline distributorship: analysis of the leading online platforms, brands present, celebrity endorsements, list of potential brand ambassadors and influencers

3. Client portfolio analysis

The process involves defining product lines and groups, selecting target product lines, consulting with key distributors such as Grand Lucky and IndoFood group, and choosing the products intended for BPOM registration

4. Mode of entry analysis

The plan encompasses the establishment of proprietary sales offices, the appointment of a sole agent, consideration of import regulations, and future strategies for Foreign Direct Investment (FDI), including the development of an in-house production facility and potential takeovers. The proposal includes a detailed cost analysis for each of these options.

Phase B

5. Market segmentation

Demographical, geographical, psychological and behavioral analysis of the market segments and selection of 1-3 target markets (combination of secondary and primary market research, use of focus groups with the target market)

6. Primary research

Focus groups and observations for the EACH selected product line

7. Marketing Mix for each product (7P)

8. BPOM registration

Registering on behalf of the client with the Indonesian Food, Drink, and Drug Authorities (BPOM) and the customs office.

9. Logistics consulting

Establishing connections with local freight forwarders, warehouse facilitators, import agents, BPOM agents, immigration agencies (if visas are required), and other relevant Indonesian institutions crucial for this phase of product pre-launch.

10. Launch preparation

Conducting calculations for the initial orders, engaging in negotiations with distributors, overseeing shipment management, and providing overall supervision for the project

We understand that a successful launch is only the beginning of the journey for every brand entering a new and existing market.

Our experienced team is ready to assist your company in human resources, operations, finance, and marketing management for the project.